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Electronic Arts SIMS Console Debut Campaign "Confess Your SIMS"
Writer and Director, Teak for EA
Created the entire "Confess Your SIMS" campaign from concepting to directing to post. The final series of videos, detailing all of the naughty things people do to their SIMS, premiered on a 50-foot screen at the E3 Conference. The videos then kicked off Sony Playstation's "Confessions" UGC fan campaign. Today, the videos remain popular and continue to inspire new confessional videos across YouTube.